Think of a business…any business. What is the most crucial part of it? You may have the perfect business plan or the perfect product. But unless you promote it well, the business will not succeed. Promotion is a big part of marketing for any business. Promotion helps present inormation to consumers as well as others. It helps differentiate the product and helps increase demand.
Promotion activities make use of various forms of media. Some of the most common forms of promotion include Internet advertisement, special events, endorsements, and newspapers.
Promotion for an event is all about creating a hype about the upcoming event. It is to attract people to the event. The event in question could be anything from a concert, a sports event to a fashion show or a new business.
The most important job of the event promotion executive is to advertise the event and to manage public relations. He also needs to have the ability to come up with creative ideas to create a buzz about the event.
An event promotion has many components and various people from the different parts of the event promotion handle the various components. For an event to be promoted well, there requires to be constant touch with people handling the event. For a succession event promotion, it has to be done within budget.
To start with any event promotion, the first step is to come up with an appropriate theme for the event. For example, if the event is the opening of a new restaurant, the lucky draw prize could be a dinner for two. A popular way to attract crowd is to have entertainers like clowns and face painters at the venue. Event promoters often suggest doing things that appeal to children at a price low enough to motivate the parents to bring them.
If you want to ramp up your event, it is important to promote it well. For example if the event the opening of a fancy high end restaurant, in order to promote the event better, you will need to plan on how much and what type of free food can be offered and still stay under budget. One idea would be for the restaurant owner to offer his best menu items as prizes for a lucky draw. Alternatively, he could offer some special item menus to all guests at a discounted rate, just for the event. Because they are getting the items for free or at a discounted rate, customers will be willing to try them. And once they learn that they like the items, they will return for them even at full prices.
Promoting your event with social media also be really effective. While it might take some work, because these social channels are so casual and interactive, it is a very effective form of event promotion. Sharing human interest stories or videos about the event will keep people coming back for more. Another idea would be to create a special Twitter hashtag just for your event.